Small is Best

Small is Best was Leon! Animation Studio’s first ever commissioned animation — created for the Centre for Policy Studies.

It was a simple, bold explanation of why small government often works better than big government. And it did something most political communications don't: it made complex ideas crystal clear (and even fun).

One fan in the audience? Maurice (Lord) Saatchi himself. After seeing Small is Best, he later asked us to animate ThePolicy—his revolutionary tax plan.